DC Comics
[Digital]
Brief
Design and launch the first digital advertising campaign for DC Universe Infinite's new premium comic reading subscription, DC Ultra — introducing the product to audiences while communicating its key features: an expansive library, exclusive collections, and early access to new releases.
Execution
To communicate the breadth of the library, the creative explored two approaches — comic character cutouts that brought iconic heroes and villains to the foreground, and gallery-style layouts showcasing the range of available titles. Both directions leaned into the bold, graphic aesthetic of comics while keeping the product value clear and front and center.
Credits:
Creative Director: Douglas Parker
Senior Designer: John Spalding