Converse
[Internship]
During my internship at Converse, I had the opportunity to work on the Global Digitial Content team, where I was responsible for designing the digital experiences for Converse.com and social channels.
Special thanks to Kristina Kaufmann.
01 Art Direction
Created presentation decks outlining the seasonal art direction for upcoming apparal and footwear units, as well as on-set photography direction. Assisted direction for product shoots. Defined motion art direction for the launch of the Converse Trilliant Basketball Shoe.
Art Direction for Converse Trilliant Shoes (Web)
02 Trend Forecasting/Casting Direction
Presented to senior creative leadership and art directors about the current Converse styling ecosystem. Delivered actionable steps for apparel styling practices that would target Gen-Z consumers.
Developed a casting brief that positioned Converse as the brand for “Creating Next.” Focused on a diverse representation in identity and talent.