Converse

Quan Pham

Design + Art Direction.
Currently at Harper + Scott.
Previously at Warner Bros, Nike,
Wasserman, & dottob.

Work
Converse
Wild Blue
New Balance 725V1
DC Comics
Room to Grow
Q&A
Eric Payne

More
Gallery
About

[Internship]

During my internship at Converse, I had the opportunity to work on the Global Digitial Content team, where I was responsible for designing the digital experiences for Converse.com and social channels.

My work fell under 3 categories:

01 Art Direction: Created presentation decks outlining the seasonal art direction for upcoming apparal and footwear units, as well as on-set photography direction. Assisted direction for product shoots. Defined motion art direction for the launch of the Converse Trilliant Basketball Shoe.

02 Casting Direction: Working with our Los Angeles based talent team to define the model casting direction for the upcoming F/W ‘23 season. Focused on elevating the Converse look with a skate forward look.

03 Trend Forecasting: Presented to senior creative leadership and art directors outling the current Converse styling ecosystem. Delivered actionable steps for apparel styling practices that would target Gen-Z consumers.

01 Art Direction

Photo selects from directed shoots.

Art Direction for Converse Trilliant Shoes (Web)

02 Casting Direction

Developed a casting brief that positioned Converse as the brand for “Creating Next.” Focused on a diverse representation in identity and talent. Emphasized a connection to current youth skate culture.

03 Trend Forecasting

Delivered presentation outlining the current Converse styling ecosystem. Researched target demographic for several Converse shoe models. Directly tied current Gen-Z trends to forecast and preapre for upcoming styling trends.