Converse Holiday ‘23 PDP
During my internship at Converse, I had the opportunity to work on the Global Digitial Content team, where I was responsible for designing the digital experiences for Converse.com and social channels.
Art Direction and Branding: Created presentation decks outlining the seasonal art direction for upcoming apparal and footwear units, as well as on-set photography direction. Assisted direction for product shoots. Defined motion art direction for the launch of the Converse Trilliant Basketball Shoe.
Trend Forecasting/Casting Direction: Presented to senior creative leadership and art directors about the current Converse styling ecosystem. Delivered actionable steps for apparel styling practices that would target Gen-Z consumers. Developed a casting brief that positioned Converse as the brand for “Creating Next.” Focused on a diverse representation in identity and talent.
Summer ‘23