Tillys Spring 2026
[Art Direction, Digital]
Brief
Develop a seasonal campaign for Tillys' Spring 2026 that captured the energy of the season across a vast selection of apparel and footwear. The campaign needed to feel fresh and aspirational while staying true to Tillys' affinity to youth culture, action sports, and West Coast style — and work across photography, digital, and email touchpoints.
Execution
Tillys Spring Getaway 2026 — a three-part photography series built around the spirit of adventure and California warmth. Collaborated with the Creative Director to develop art direction across three campaign photoshoots, spanning content from February through April 2026. Developed and communicated a seasonal brand toolkit to align the broader creative team around a cohesive visual direction. Designed digital campaign assets including homepage banners and email marketing.
Credits:
Creative Direction: Jake Pollgreen
Art Direction: Quan Pham
Design: Olivia Kincaid, Bubba Tran, Chase Edwards, Jayme Spellman, Quan Pham
Producers: Marina Johnson
Stylist: Hayler Prior
I. Part 1
February 2026
Photographer: Krissy Saleh
II. Part 2
March 2026
Photographer: Josh Aikin
III. Part 3
April 2026
Photographer: Josh Aikin