New Balance
[Personal Project]
Photo and video campaign highlighting the 725V1’s design. The usage of natural motifs points to the shoe’s breathable design as well as physically representing that this iteration is a growth from previous models.
01 AR Brand Activation
In addition to the digital assets, I created an AR activation for the campaign as a way to continue “bringing freshness to the familiar.” Using SnapAR, users have the ability to scan codes and bring the shoe to life even more.
02 Projection MappingI extended this campaign further by experimenting with project mapping, masking the videos of the shoe onto New Balance products. I imagine the use case of this projection mapping to live within store displays or installations.